Redefining influence in the digital age
香港動漫節ACGHK Google Play x 喪屍之戰 LEWZ
July 2016
我們於2016年7月協助Google Play旗下手機遊戲
《喪屍之戰》統籌一連串線上線下宣傳活動
其中我們香港動漫節為重心，前期安排了不同KOL於網上宣傳，吸引了數十萬曝光率。5日展覽期間除了一般推廣下載及派禮物外，更策劃了六小時的舞台活動，邀請了三位人氣嘉賓到場與現場觀眾互動，吸引了現場過千名現場觀眾爭相上前
包括人氣紅星 Jumbo Tsang 曾淑雅、
性感女神 Chantalebelle以及美女Youtube紅人Ashly
其後我們更安排了數十位遊戲VIP玩家於萬豪酒店舉行VIP Party，除準備喪屍主題美食外，三位人氣嘉賓更與玩家大玩遊戲，送出多份獎品
活動期間已達成近2,500,000 曝光率、近萬個即時下載
In mid-July 2016, We assisted Google Play's mobile games "Last Empire War Z" to organize a series of online and offline promotional activities.
Forcuing on Animation-Comic-Game Hong Kong, we arranged different KOL as online pre-promotion, resulted in hundred thousands exposure. During the exhibition, we origanized 6-hours stage event and invitated 3 popular guests interacting with thousands audiences, including film star Jumbo Tsang, popular influencer Chantalebelle and Youtuber Ashly.
We also hold a VIP Party at J.W. Marriott Hotel. The VIP players enjoyed the "zombie-theme" food and played games with 3 popular guests.
During the event periods, we achived nearly 2,500,000 impressions rate and 10,000 instant downloads.
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